FWC Members! Join us on Thursday, February 5, 2026 at noon for a complimentary discussion on best practices for using AI in your business, including: industry research, RFPs, sales calls and much more.

Presented by: Jason DaWayne Smith, Principal, BetterCo Ventures

Jason DaWayne Smith is a growth and commercialization leader who builds AI-enabled marketing and revenue systems that turn complexity into measurable performance. He’s led P&L ownership and GTM execution across both enterprise and founder-led environments—driving YoY revenue growth in $50MM- $500M+ regulated categories. His leadership spans Publicis Media, Publichs Health Media, Horizon Media, and WPP (including roles supporting brands like GEICO, GSK, Kimberly Clark and others), alongside high-growth startups like Location Sciences, where he helped modernize go-to-market strategy, scale revenue, and advance marketing technology and analytics operating models. Today, he leads BetterCo Ventures, developing AI-enabled, cloud-based solutions (including BetterRFP and Opturnal) and integrating modern platforms (e.g., Supabase, Salesforce, and automation tooling) to scale analytics, automation, and API connectivity.

Reserve your spot by registering today!